Kizen Brand

group brand bolster and product design

with Kyle Macdonald, Ethan Powell, Evelyn Choi, Mike Jacobs

Portfolio page: Kizen kitchen tools in deep green and brushed steel on a white tiled counter, beside the text “Kizen began as an Amazon-based brand with very little identity or product line cohesion. Our goal was to create an intentional, recognizable, holistic collection of precision kitchen tools that would be able to grow beyond Amazon,” and the brand’s earlier Amazon listing image.
Portfolio page: the Kizen collection in coral and green on a marble counter, with callouts. Probe Thermometer: features a swiveling probe that can be opened one-handed and is ambidextrous. Laser Thermometer: precision temperature reading at a distance in a form that doesn’t look like a power tool. Dual Scale: includes two separate weight mechanisms for heavy or precision weights based on how the cover is oriented. FlexPour: silicone liquid measuring cups that contain lids for storage and grip loops to support heavy contents. Dry Measuring Cups: stackable, magnetic measuring cups and spoons that can be used separately, stored together, and lay flat on a countertop.